Simflection
Offering enterprise quality level service that can seamlessly integrate into existing storefronts for small businesses.
Product Management
The click has replaced the commute. Online shopping now dominates apparel retail.
E-commerce has grown into a massive, technology-driven industry where online shopping now dominates apparel retail, fueled by AI personalization, mobile optimization, and seamless digital experiences.
53% of all apparel returns are due to size/fit issues.
**need to specify small businesses
**Establish here that we need to understand two distinct user groups: small retail business owners and online shoppers.
Finding the right size is the biggest challenge in online shopping, leading to a frustrating experience for consumers who waste time determining fit, navigate complicated return processes, and sometimes lose money.
For businesses, returns pose a triple threat: financial losses from mounting return costs, environmental harm from shipping and waste, and damaged customer loyalty.
We chose to center our work on small businesses because they represent a significantly underserved market. One that lacks access to the resources and solutions designed for enterprise-level retailers, despite facing many of the same fundamental challenges around fit and customer satisfaction.
Small online retailers need to reduce return rates but lack affordable tools to help customers choose the correct size, resulting in financial and operational strain. | Online Shoppers need reliable sizing to buy from new brands, but retailers provide inadequate fit guidance, leading them to take costly risks or stick with familiar options. |
We conducted 10 interviews with small retailer owners and surveyed 100+ shoppers to gather the data.
Small Business Owners | Shoppers |
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You can find the full user interview guide here
Two user groups are trapped in the same costly cycle, making fit uncertainty everyone's problem.
