Simflection
Context
Clothing size mismatch causes 70% of online apparel returns, contributing to the 500 million kilograms of textile waste annually.
The online shopping industry continues to experience rapid growth, offering convenience and variety to consumers. However, this expansion comes at a significant cost. With the rise of online apparel shopping, return rates have skyrocketed—especially due to issues like size mismatches. This cycle of purchasing, returning, and discarding items creates a ripple effect that disrupts the entire system: carbon emissions from transportation, excessive packaging waste, and the environmental toll of discarded textiles.
Problem
Inconsistent sizing and an unrealistic online shopping experience lead to frustration and high return rates.
The online shopping experience is plagued by fragmented sizing, imprecise measuring tools, and clothing visualized on models with non-standard proportions. This mismatch forces shoppers into a frustrating cycle of 'bracket shopping'—ordering multiple sizes and returning the ones that don't fit. For many, finding the right fit feels like a gamble, leading to time wasted, increased returns, and unnecessary frustration.
85.7% of the sample population rely on the sizing charts to estimate their size
Process
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